SOCIAL MEDIA DASHBOARD
Sportstech Social Media & Influencer Planning & Analytics
🌐
Global Overview
Key metrics at a glance — content to be defined.
● Synced ✓
Scheduled Posts
—
0Total
0To Review
0Changes
0Approved
0Rejected
| Date | Content | Actions |
|---|
No posts this month.
MON
TUE
WED
THU
FRI
SAT
SUN
Rule: Every post must be submitted 48h before publication. Alexandra & Marianne review within 24h. No approval — no post.
📊 Social Media Stats
Sportstech Instagram & TikTok — Performance, Revenue & Follower Intelligence
● Demo data — live API in Phase 2
▪ Overview
📷 Followers
89.4K
Instagram
↗ +1.8K this month
📈 Engagement
5.2%
Instagram
↗ +0.3%
🎶 Followers
53.4K
TikTok
↗ +2.9K this month
📈 Engagement
3.8%
TikTok
↗ +0.1%
💎 Follower Value
€0.27
/ follower / month
LTV 12m = €3.24
⚠ Indicative estimate — deduplication in Phase 2
⚠ Indicative estimate — deduplication in Phase 2
▪ Revenue — 2 Sources
📈 Source 1 — Google Analytics
€22.1K
Social traffic → Website → Purchase
Tracked via UTM parameters
Tracked via UTM parameters
€14.3K
📷 Instagram · 1.24K sessions
€7.8K
🎶 TikTok · 672 sessions
Top product: Walk-Pad S (€349) — 38 sales
Conversion rate: 2.1% 📈 Fitness benchmark: 1.8%
Conversion rate: 2.1% 📈 Fitness benchmark: 1.8%
🎉 Source 2 — Social Promo Codes
€16.3K
Codes published on Instagram & TikTok
Direct attribution: code = channel = creator
Direct attribution: code = channel = creator
CodeUsesRevenue
SHIRIN10📷 312x€5.8K
MADELEINE15📷 248x€4.9K
ALADIN20🎶 187x€3.4K
SPORT10🎶 113x€2.2K
💎 Follower Value
€0.27
per follower / month (avg. both channels)
Calculation:
Revenue (€38.4K) ÷ Followers (142.8K)
= €0.27 / follower / month
LTV (12 months) = €3.24 per follower
Revenue (€38.4K) ÷ Followers (142.8K)
= €0.27 / follower / month
LTV (12 months) = €3.24 per follower
€0.31
Instagram
est. value
est. value
€0.21
TikTok
est. value
est. value
€1-3
Industry
benchmark
benchmark
▪ Follower Growth
Gained & Lost Followers
Last 14 days — net change per day (both channels)
09
10
11
12
13
14
15
16
17
18
19
20
21
22
New followers
Lost followers
Net: +4.7K ↗
Follower Summary
April 2026
Net growth this month
+4.7K
+3.4% vs. last month
↗ New followers+6.2K
↘ Lost followers-1.5K
Avg. new / day+207
Best day+892 (May 12)
Follower retention75.8%
▪ Performance
Follower Growth
Last 6 months — cumulative
Instagram
TikTok
🏆 Top Posts (30 days)
By reach & engagement
1
📷
Walk-Pad Reel — Tagesspiegel
May 12 · Reel
👁 89K
IG2
🎶
Family Days Ep.2 — Shirin
May 11 · Video
👁 142K
TT3
📷
Family Days Ep.1 — Shirin & Aladin
May 9 · Reel
👁 67K
IG4
🎶
Walk-Pad 5:58 AM
May 14 · Video
👁 98K
TT5
📷
Blog: Training + Family
May 5 · Carousel
👁 41K
IG
● Demo data — Live connection in Phase 2
📷 Meta Graph API
🎶 TikTok Business API
📈 Google Analytics 4
⚡ n8n Automations
🤝
Influencer Stats
Influencer campaign performance — reach, engagement, conversions, EMV.
📅
Influencer Calendar
Planning and scheduling of influencer publications.
👥
Creator Database
Database of all partner creators and influencers.